Ava | Floral Midi Dress
4.7 / 5 Rated (2378+ reviews)

Ava | Floral Midi Dress

$59.95 USD $199.99 USD SAVE 70%
/
50% OFF

Free Shipping with UPS

30-Day Money-Back Guarantee

Colour
Size
Low in stock, only 6 left
Secure payment methods

SALE UPDATE: Due to high demand during our Anniversary Sale, only a limited number of items are left! If you can click 'Add to Cart', it is still available!

Comfortable Elegance for Everyday Life

The Ava Floral Midi Dress makes everyday dressing feel simple and confidence-boosting. With a relaxed, graceful silhouette and timeless floral charm, it offers comfortable coverage and easy movement throughout the day. Perfect for casual outings, gatherings, or relaxed evenings, this dress delivers effortless style you can feel good wearing.

  • Comfortable, easy fit: Drapes smoothly without clinging or feeling restrictive.
  • Flattering silhouette: Creates a balanced, polished look from every angle.
  • Timeless floral design: Elegant blooms that feel classic, not trendy.
  • Easy all-day wear: Comfortable for long hours without feeling heavy.
  • Versatile style: Simple to dress up or keep casual for everyday occasions.

Trusted by thousands of women - If for any reason you're not happy with your order, simply send it back within 30 days. Shopping with us is worry-free.

We are offering free shipping within the U.S. during our sale.

We ship our packages with a Track & Trace code so you can always monitor your order.

We take pride in reliable service - and during our sale, shipping is completely free within the United States.

At Grace & Helen Boston, your security always comes first. Every order is processed through encrpyted, industry standard payment systems - ensuring a safe and smooth checkout experience.

What customers have to say about Grace & Helen Boston

★★★★★

The order arrived beautifully packaged and in perfect condition. You can really feel the quality of the fabric.

Diana Cooper
Boston, MA
★★★★★

Classic, comfortable and made with care. Love my dress

Emily P.
Los Angeles, CA
★★★★★

Great service from Grace & Helen. The clothes fit perfectly and the personal touch really makes a difference.

Rebecca Caldwell
Chicago, IL
★★★★

I’m very impressed with the attention to detail. Everything came neatly wrapped, smelling fresh and ready to wear.

Sarah Collins
Miami, FL
★★★★

Exactly the style I had hoped for

Kate Becker
Hudson, NY
★★★★★

Fantastic experience! The items are high quality and fit well

Karen Turner
Seattle, WA
★★★★★

My package arrived safely and beautifully presented. Grace & Helen make online shopping feel truly personal.

Helen P.
Fredericksburg, TX

Combine and get up to 20% extra discount!

Sale
Violet | Women’s Wedding Guest A-Line Maxi Dress
$200.00 $59.95
Sale
Luna | Effortless Boho Dress
$200.00 $59.95
Sale
Elowen | Floral Wrap V Neck Maxi Dress
$220.00 $64.95
Sale
Cornelia™ Elegant Chiffon Dress
$200.00 $59.99

CELEBRATE 20 YEARS

For over 20 years, we’ve devoted ourselves to creating timeless pieces that bring together comfort, confidence, and effortless elegance. Every collection is carefully curated — designed to flatter, to last, and to make you feel comfortable and confident in your own style.

Now, we’re celebrating this special milestone with exclusive anniversary savings across our collections.

It’s our way of saying thank you to the women who have supported us, trusted us, and grown with us over the years.

This is the perfect moment to discover your next favourite piece — from light, elegant styles to timeless classics you’ll wear season after season.

Thank you for being part of our journey. Your loyalty and support truly mean the world to us.

With love,

— Grace & Helen

FAQs

Yes only today we offer free U.S. shipping on all orders. No hidden fees, no suprises at checkout. You'll see the full breakdown before you pay.

Once your order is confirmed, you will receive an email with your order number. To track your order using track and trace!

Each product page includes a detailed size chart to help you find your perfect fit. We always recommend comparing the cart to a similar item you already own. If you're between sizes, we generally recommend sizing up for the most comfortable fit. Still unsure? Our support team is happy to help you choose the right size!

You can return items within 30 calendar days of receiving them.

  • Return shipping costs are the buyer’s responsibility.
  • Approved refunds will be issued to your original payment method.

If you experience any issues or have questions, visit our Contact Page to connect with our support team. We’re here to assist you promptly!

30-DAY MONEY-BACK GUARANTEE

We offer a 30-day return period. Feel free to return any item within 30 days if you are not completely satisfied.

FREE DELIVERY

We offer free shipping incl. Track & Trace across the entire United States. Available today only.

SECURE CHECKOUT

At Grace & Helen Boston, you can securely and conveniently pay for your order using credit card.